In Marketing 101 we are taught the four Ps of “traditional” outbound marketing (product, price, place, promotion). What you have defined here are the four Ps of inbound marketing — 1. Profiles (directories, social networks) 2. Publishing (articles, optimized press releases, etc.) 3. Participation (in blogs, forums, social networks) 4. Publishing (great, multi-media content). And [...]

Writing for the Web by Jakob Nielsen (www.sun.com) You can double the usability of your web site by following these guidelines: for two sample sites studied in Sun’s Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines. Writing for the Web is very different from writing [...]

Short Message Service (SMS) is a quick and simple way to communicate short messages via mobile phones, handheld devices, and increasingly even landline telephones.   Commonly known as text messages, SMSes, or even texts the practice has spread rapidly throughout the world, evident by the fact that 500 billion such messages were sent in the last [...]

Portals & The 12 Languages of the Mind as appeared in the Bugle Beagle by Wizard Academy How to Attract and Hold Attention Through Visual Display Portals help us move from one state of consciousness to another. Portals create intrigue in paintings, photographs, literature and movies. Portals say, “Come on in. Stay awhile.” We’re teaching [...]

The iPhone is on its way to replace every product with a service attached to it. Could the iPhone be everything? Could the iPhone do everything? Could the iPhone have everything? Imagine having access to army’s of cars through the iPhone, with Zipcar you do. Imagine a credit card terminal on every iPhone, of yeah, [...]

Companies big and small seek to find out what their customers are thinking. Yet, in a recent HBR article called Stop trying to delight your customer. It measure three different metrics and shares how their customer service metrics is better. It jarred me into thinking about it and writing this post. Customer Satisfaction (CSAT) is [...]

7 Keys to Successful Lead Nurturing Tags: lead generationlead management June 28, 2010 by JeffreyOgden 0 According to noted lead generation expert, Brian Carroll, as many as 9 out of 10 visitors to your website are not ready to buy now. This means you need to find a way to stay in touch with that 9 [...]

Search Engine Optimization (SEO) Tips for WordPress By Michael Pollock in WordPress 115 1. Write keyword rich post titles – it almost goes without saying, but the post title is the most important part of the blog post for many reasons. From your reader’s perspective, a descriptive and compelling title helps them decide if your [...]