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As you can see, I am becoming a big fan of Common Craft…
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Less features
Less options/preferences
Less people and corporate structure
Less meetings and abstractions
Less promises
This is the way 37 Signals develops very intuitive software and webware.
At CareerTours we have taken the same approach towards a job board, yet added video…often this takes more programming than building something complex. Yet, that is the fun of it.
CareerTours has a few features and options. We will not meet with you nor promise anything. We’ll take your emails and talk to you. We do have lots of happy clients and great service. No sales people, just a great product and service.
We have:
VIDEO Career Postings
Simple and Embedded Company Profiles
Career Video Ditribution
Employment Websites
An Employee Referral Tool
We are very cool in the world of recruiting. It is only a matter of time before our secret sauce is shared with the world. Jump on the bandwagon and reap the rewards…
Months of planning are not necessary.
Months of writing specs are not necessary — specs should have the foundations nailed and details figured out and refined during the development phase. Don’t try to close all open issues and nail every single detail before development starts.
Ship less features, but quality features.
You don’t need a big bang approach with a whole new release and bunch of features. Give the users byte-size pieces that they can digest.
If there are minor bugs, ship it as soon you have the core scenarios nailed and ship the bug fixes to web gradually after that. The faster you get the user feedback the better. Ideas can sound great on paper but in practice turn out to be suboptimal. The sooner you find out about fundamental issues that are wrong with an idea, the better.
Once you iterate quickly and react on customer feedback, you will establish a customer connection. Remember the goal is to win the customer by building what they want.
—Sanaz Ahari, Program Manager of Start.com, Microsoft