What makes a human brand? Is it the cumulative brands affiliated with a person? If I were a brand, how would I be defined? Wait, I am a brand. What is my expertise? Product Management is my expertise, I live at the cross section of sales, marketing and software development. I thrive in startup mode and managing projects to fruition. So does my work define my brand. No. I think the things that surround me define my brand. So work is part of my brand. How I do it is probably more important. I am a team player that can be an individual contributor. I begin with the end in mind and I am a leader of leaders. I have the skills to think it, create it, develop it, market it, sell it, service it and start over. Whatever it is…
I will soon be a Thunderbird MBA. That is a good brand. #1 in International Business globally. #2 in leadership skills. #3 Executive MBA in the world. Bada boom, bada bing, 1-2-3. On a resume, this is a brand leader.
I am also a serial entrepreneur, selling my last 4 companies, working on number 5. I worked for Accenture, one of the world’s best brands, considered the #1 technology consulting firm by many. My first employer was the Vanguard Group, the #1 mutual fund company in the world, especially if you like index funds, long term investing and dollar cost averaging. Hmmm, I recently took a test that said reputation is a big part of how I chose brands. I see, even the brands that surround me are intentional. Am I really the architect of my life? My next employer needs to have a great reputation. Watch out Google, Sun, Amazon, Apple or Microsoft. Here I come…
I love my Apple iPhone 3G, my Mac Book Air, I also love Microsoft. What gives there? I’m a techie and gadget guy. Extreme early adaptor. They are all great products and marketed well. This goes back to product marketing and management. I want to be the best and work for the best. So did I design my life around my favorites? I think so, I deliberately made decisions that moved me towards a life I want to live. This must explain “The Secret.” If I put energy into something it grows.
As far as fashion, I love my Joe Jeans, Cole Haan Shoes and plain white tees. I love oxford Polo button downs and my Zegna coat. I dig my Zegna suit as well. I love my Booq Bag and my Tumi carry-on. I guess I am always ready to pack up a few thing and traverse around the world for a meeting, party or event. I think jewelry and most clothes are excessive. I like the staples – a suit, jeans, t, oxford and haan shoes. You are good to go, like one of those fashion layouts where 8 pieces of clothing create 28 outfits. Less is more, just love it all.
I love to travel, 50+ countries and all 50 states. I started my international travels in college on Semester at Sea and never plan to slow down. I continue to put myself in places where I get internationalized.
At home, I love my view (enjoy the scenery), my heavenly bed, my ralph lauren chair and my heavenly shower. On the road, I love Starwood. It must be because it reminds me of home or home reminds me of the W or a Westin. I think life is simpler than we make it – have a great bed to lay your head at night, a comfy chair to sit in and a shower that you enjoy. The rest just falls into place.
Wayne Dyer wrote a book on simplicity and it has helped me design my life. Here are the principles I work to follow: unclutter, unschedule, free time free, get inspired, nature, distance critics, health, play, slow down, eliminate debts, focus on value and remember spirit.
So who am I? What is my brand? What am I an expert in?
I guess I love education and minimalism. Educated? Thunderbird MBA. PMP. Pragmatic Marketing. The best of the best. Minimalist? Less is more. What you own, owns you. I want to be able to be a digital cowboy. Pack it up and take off. Make a difference in whatever community I embrace. Take a stand. Be heard. I want to be international. Globally minded. Green. Sustainable. Carbon Neutral. Light. All of this is easy with focus, execution and goals. The same goes for product management.
So I am an educated minimalist. The best of the best Product Managers. This is my brand, BRAND ME!