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Archive for February, 2009

EXPLAINING CRICKET TO AMERICANS

Friday, February 27th, 2009

[The following explanation of cricket has been used since the 1970s, to explain cricket

to Americans who had never seen a cricket match.
First developed in Seattle, it has been used throughout the USA.
Try it on your American friends...
if they understand baseball, they should be able to follow cricket with this handy guide!
]

  • There are TWO teams, with eleven players each (instead of nine as in baseball).
  • Instead of four bases, there are only two; in the middle of the field, sixty-six feet apart…
    all running is between the two bases… the ball can be hit in front, OR behind… or, in ANY direction.
  • Instead of rotating batting for nine innings each, EACH team does all its batting in a SINGLE inning .
  • The team scoring more runs wins the game.

[NOTE: Unlike baseball, where a pitcher rests every 10 or so pitches when the BATTING rotates, cricket pitchers rest every 6 pitches as their PITCHING rotates.]

  • The fielding team works with TWO pitchers at the same time.
  • The first pitcher throws from one base to the other.
    After six throws, the catcher moves around behind the first pitcher’s base, pitcher #2 takes over.
    He makes six throws in the opposite direction (i.e. towards the starting pitcher’s base).
  • The two pitchers keep alternating like this, until one or both of them are relieved.

[[ IMPORTANT: Each six-pitch set is called an "over", and pitchers are called "bowlers" in cricket. So, to say "Doe bowled seven overs", is saying Doe threw42 pitches, in (alternating) sets of six. ]]

  • The MAJOR DIFFERENCE from baseball is that batters can hit in ANY direction.
  • Also, THE BATTER CAN RUN WHEN HE CHOOSES TO,
    NOT
    every time he hits the ball, as in baseball.
    He is safe as long as he protects his wickets WITH HIS BAT (NOT his feet or hands)
    and makes no other errors.
  • As long as the batter can protect his base, he is free to keep batting, and scoring, as long as he can!
  • The batter (or “batsman”) is OUT only if
    : any of the three sticks marking his base (called “wickets”) are hit by the pitcher
    –he is “bowled” (like being struck out, except that once is enough).
  • OR, if: the ball is hit into a fielder’s hand without touching the ground, he is “caught” (like baseball’s pop fly).
  • OR, if: he is running between the bases, and a fielder can touch the base he is running to,
    before the runner crosses the “safe line” in front of the wickets, he is “run out”
    (like a tag, except in cricket you tag the base, not the runner).So: A cricket batter could be out on the first pitch, BUT would go on batting until someone puts him “out”;
    Some batters can stay on base for hours, scoring 50, 100 runs or more!
  • A batter (or “batsman”) can score in cricket by hitting the ball, deciding to run, then running safely between the two bases.
  • Once across (from one base, to the opposite one) is a “single”, scoring 1 run.
  • there and back is a “double”, scoring 2 runs.
  • three times back and forth is a “triple”, scoring 3 runs.
  • A hit that reaches the fence scores four runs.
  • and a hit that flies over the fence is a sixer, scoring 6 runs.
  • Before the game starts, the opposing captains toss a coin, to decide who is to bat first… or second.
  • The game begins.
    TWO batters are sent in, one for each base (they are called “batsmen” in cricket).
    (I.e. the bases are “loaded” to start a team’s batting, and have to stay that way.)
  • As one batter is put out, the next person in the batting order goes in.
    In the USA, each team is allowed 10 outs OR a maximum number of overs….say 40 overs ( i.e. 240 pitches)… to bat.
  • The inning is finished
    EITHER when 10 outs have occurred ( i.e. 1 man is left on base, out of the 11 in the team),
    OR when the 40-over limit has been reached.
  • After one team finishes batting, there is a tea (actually, sandwiches, beer and pop) break.
  • Now the team which has been fielding gets its chance to bat.
  • Say the team batting first scored 120 runs. If the team batting second scores only 100 runs in its 40 overs, it has lost by 20 runs.BUT.. if it reaches 121 runs for (say)only 6 outs within its allowed 40 overs, it wins by 4 “wickets”
    ( meaning, the number of outs it had left when it passed the first team’s score).
  • In the USA, a typical cricket game takes about as long as a weekend baseball double-header.
  • In fact, this is a useful way of looking at cricket if you understand baseball:
    Each team’s batting takes about as long, and has as many things happen, as a complete baseball game.
  • A typical cricket game in the USA might take 5 to 6 hours. This could consist of 4 to 5 hours of actual play,
    and the rest of the time for lunch, tea, refreshment breaks and other pauses.
  • This is about average. There CAN be low-scoring games that are over in 2 or 3 hours
  • On the other hand, if both teams score 200 to 300 runs each, these VERY high-scoring games last seven hours… or more.It all depends—on the day, the teams, the mood and the playing conditions.

FOR FURTHER READING

So far, we have explained cricket using mostly baseball terminology. If you want to learn the language that cricketers really use, click on A List of Technical Cricket Terms to see how they talk about cricket !For a look at the equipment used in cricket, click on A First Look at Cricket Equipment.

If you now understand the basic rules, Click on Beyond the Basics: A Look at Cricket Strategy to learn more about how the game is played.

This information was found at http://members.tripod.com/~sccwa/crick.html.   Thanks Amit for the resource, looking forward to Cricket one of these Friday nights.

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Overnight Success

Sunday, February 22nd, 2009

Is overnight success possible in this day and age?   Silently organizing the crowds and leveraging their connections and interest groups facilitates what I want to call:  The Silent Success.   These companies that did not run traditional mass-advertising to become successful, they leveraged the crowds that started to appear around their products and enabled them to move the message forward.   This is one way that marketing has changed in the last 5 years and will continue to change moving forward.

Ning  - build your own community for any reason

KickApps – customizable communities

EBay – sell anything, created more millionaires than any other site

YouTube – fastest growing site ever, video is viral

Hulu – reinventing TV

Blogger – the first major blogging tool

WordPress – the next generation of blog tools

Photobucket – photos are social, people want to see them

CraigsList – sell anything, this low tech site remains a top destination

Adobe – invented the tools for web development

Apple – reinventing creativity and the marriage between hardware and software

About – what to know anything, about.com usually will come up in your search

LiveScribe – record your life

Scribd – share your PowerPoints

iPhone – a new platform for smart phones, 51% of smart phone traffic

Blackberry – the official office phone

Flickr – the most popular photo application

Flipcam – 20% of camcorder market, easy to use, capture anything

Facebook – addicting and can keep up with all your friends

LinkedIn – the #1 business network site

MySpace – the first social network, still a leader

Amazon – in 2009, the only retailer with positive news

Google – reinvented search and now many other technologies with their labs

Wikipedia – reinvented the encyclopedia

Twitter – micro-blogging, so you are connected all the time

iTunes – the #1 way to download music

What do all these have to do with each other?   They all move the current value proposition slightly, not reinventing anything from their predecessors.   Innovation is often a few degrees from where we are, not 180 and definitely not reinventing.    My company CareerTours is about 45 degrees from the current market, so it needs time to move towards the market.   The innovation is there, the acceptance of it is not.   The Starfish, Spider, Spoke reinvented the brochure website and how to grow traffic online.  The viral, buzz, word-of-mouth and all the other new unexplainable ways of marketing were leveraged by these new internet giants.  From here, it is our job to figure out the equation for each of the companies we are involved with, we must do this along with the dramatic changes in the marketplace and the psychology of the market.

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Innovation and Coolness

Wednesday, February 18th, 2009

From consumer products to branding, here is a list to consider when comparing your ideas coolness or innovativeness. 

LiveScribe – a pen that records your conversations.

Wii – interactive gaming.

X Box – where the Wii leaves off.

Flipcam – owns 20% of the camcorder market.

iPhone – owns 51% of the smart phone traffic.

Wikipedia – eliminated Encyclopedia’s overnight. 

Hulu – online television, get ready to cancel your cable.

Slingbox – if you don’t cancel your TV, sling it to your phone or laptop anywhere in the world.

DirecTV – 1,000+ channels, if you still have to have TV.  

FlyBaboo – a great experience, service, brand, design and focus for a European airline.

Fast Co. – magazine coolness, innovation reporter.

BuzzMouth!  Web 2.0 Consultancy.   The future is here.  

Team OBAMA – raised $750 million and changed the way to run a campaign.

Made to Stick – the best marketed book, the next Tipping Point.

Booq Bag – bags made for laptops, not books.

Xplane – a company to explain things visually.

Adobe –  the cool design company from Photoshop to movies.

Apple MBA – cool laptop for the traveling CEO. 

Thunderbird MBA – a global MBA for global leaders.

Hot Yoga – benefits are unlimited – skin, health, fitness, flexibility, relationships. 

Netflix – the new Blockbuster, soon to be replaced by even more innovation.

Google – search for anything, the place to start on the web. 

Facebook – keep in touch with old friends in one place.

LinkedIn – the business network.

Digg – news from the people.

Twitter – micro-bloggers, connect and follow anyone.

ESPN – reinvented sports coverage and TV.

Current Media – reinventing TV again with short segments and independent reporting.

Live Nation – a new way to promote concerts and musicians.

There are many apps of innovation appearing each day.  The barrier to creativity has lowered and the ability to impact the many is now available to everyone.   The platform approach of Facebook, LinkedIN, MySpace, Google, iPhone, iTunes, Podcast, Scribed, etc. has broken the barriers to entry to nearly ZERO.

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Experience Wii

Wednesday, February 18th, 2009

http://www.youtube.com/experiencewii

Here is an innovative advertisement.    Pay close attention to YouTube.

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Social responsibility to all the stakeholders…

Thursday, February 12th, 2009
  1. Customers -provide maximum value and utility for customers
  2. Stockholders – growing revenue, making a fair profit
  3. Board + Leadership – provide fair wages and growth opportunities
  4. Employees – pay fair wages and growth opportunities
  5. Family of Employees – provide healthcare for employees and families
  6. Environment – become carbon neutral
  7. Government – pay your taxes
  8. Unions – you will not have unions if you are responsible
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IDEA #23: Results List

Wednesday, February 11th, 2009

To do list on steroids.   Create a simple yet effective list that focuses on results.   Create due dates, count downs, completion percentages and multi-task management system.   Focus on the goal of the result and keep everyone involved informed.   A simple app like this can manage complex projects to grocery list.

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IDEA # 22: Digital Wallets and Smart Utilities

Sunday, February 8th, 2009

When will I be able to carry only my phone (iPhone)?   I know the technology is there to transfer funds digitally with bluetooth and even other secure connections.   I see a digital wallet enabling consumers to pay at vending machines to retailers with their phone.  Take the scanable apps and the new way common things are getting done.  I also see apps that manage every other aspect of your life.   The iPhone and Blackberry platforms are pushing some innovation.    I see smart utilities that buy and sell stocks, check physical mail, clean house, order food, and just about anything you can think of.   Innovation is everywhere  and the phone is going to be an invaluable tool for the future of just living.

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IDEA #21: Scene DVD

Saturday, February 7th, 2009

I am sure this is a product, I just don’t know about it.

I have a wall mounted flat screen TV that every once in a while, I think it would be cool to turn into a Fireplace, Aquarium, Surf, Coy Pond, Rotating Mountain Scenes, Snow falling and other scenes that create a scene or experience.  One DVD that have all these in chapters and repeatable.   Tell me about it…

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IDEA #20: Holiday Cheer

Friday, February 6th, 2009

Decorate the yard, house, car and office with cheer.   This is more for a handy guy than myself.   Yet, think about the potential of such a service.   With a country obsessed with holidays, doing these things right is important.   Franchise the service would work even better.    I even heard of a service that would Flamingo someone’s yard, meaning they would stick hundreds of plastic Pink Flamingo’s in your worst enemies yard or as a prank.    Lots to potentially cheer about here for a hard worker who only wants to work during the holidays.

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IDEA #19: StreamFish

Thursday, February 5th, 2009

H.264 video at its best.   Only Hulu Networks can compare.   Upload your video for free – compress it and then get a stream to load to your site.

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