BuzzMouth! is a Web 2.0 Consultancy. They help companies with word-of-mouth, buzz and viral marketing, see BuzzMouth.com for more information. Cutting edge tech, wicked smart connectors + bleeding edge leadership in the Web 2.0 space.
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Archive for the ‘ideas’ Category
IDEA #18: BuzzMouth
Wednesday, February 4th, 2009IDEA #17: Revtree.com
Tuesday, February 3rd, 2009Create a revenue tree. Affiliate software is needed for practically every site. Create a Web 2.0 platform that marries easy to upload collateral with banner and links. Let people sign up with unique identifiers and spread the links and banners throughout the web directly.
IDEA #16: Jack of all Professions
Monday, February 2nd, 2009We have all heard of Jack of All Trades, this concept is taking Jack of all Professions. Create a podcast to interview companies, jobs, people and resources within the career world. Jack can have fun with mini-episodes and sponsored segments.
IDEA #15: Career White Papers
Sunday, February 1st, 2009Much like technology companies have White Papers, Case Studies, Testimonials and explanations of what their technology does. I believe Companies will have these in the future explaining what it is like to work there. This is a new recruiting tool that will provide another viral method of recruiting, something that can move around the web and in email.
Ideas are a dime a dozen…
Sunday, February 1st, 2009It comes down to execution of ideas that matters. For technology companies, it largely relies on Product Management or where sales meets marketing and development. Find a market problem and solve it for a defined group of people. From there it gets quite a bit easier. Most start with ideas that do not solve anything for anybody.
IDEA #14: Start an Association or Social Network
Saturday, December 27th, 2008Become an expert, share your opinions and create a community:
Associations I have been involved in starting:
- National Association of Sales Professionals (sold)
- National Association of Information Technology Professionals (naitp.net)
- National Association of Human Resource Professionals (nahrm.org)
- Association of Gen-Y Entrepreneurs (agye.org)
- Word of Mouth Recruiting Association (womra.org)
- Arizona Venture Capital Network (azvc.net)
And think about 100′s of other emerging niches to fill. Use KickApps, Ning or other social networking platforms. From here, it is focusing on your niche, the larger the harder to penetrate. Focus, execute and grow.
I have also started a series of Circles:
- Alumni Circles
- University Circles
- ATV Circles
- Automotive Circles
- Boating Circles
- Buzz Circles
- BuzzGroups
- Car Circles
- Career Circles
- Charity Circles
- Exchange Circles
- Franchise Circles
- Greasehead.com
- Info Circles
- Knowledge Circles
- Motorcycle Circles
- Opportunity Circles
- Picture Circles
- Powerboat Circles
- Product Circles
- Project Circles
- Recruiting Circles
- RV Circles
- Sales Circles
- Sailing Circles
- Science Circles
- Truck Circles
- University Circles
- Vehicle Circles
- Venture Circles
Think of a Circle or Group to start and build a community around yourself. Last year was the year of the Tour as I brought CareerTours to many industries and niches and this next year will be the year of the Circles.
IDEA #13: Cultural Assessment
Saturday, December 27th, 2008Cultural Assessment Firm.
Here is the Cultural Performance Audit that I created to take a companies culture and measure it against their culture. I think companies need to learn and quantify their culture more and more. This simple assessment takes the qualitative and quantitative data of a company and puts it to good use. To learn more, contact me at aaronbare[at]aaronbare.com.
Cultural Performance Audit™
Instructions: Welcome to the Cultural Performance Audit™. You have a wonderful opportunity to direct the future of your organization. We encourage you to take this survey very seriously. The instrument will take approximately 5-10 minutes from start to finish. Do not respond by how you wish things were but respond to how things are today and responding to the statements/questions that first comes to mind for you. Please do not analyze the statements/questions – there are no trick questions. We are just looking for honest feedback.
Culture.
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Please answer these questions by using the scale of: 5=Strongly Agree, 4=Agree, 3=Neutral, 2=Disagree and 1=Strongly disagree. |
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1. The vision, values, and mission are clear for the organization. |
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2. Leadership’s (or managements) actions are congruent with the organizations strategy. |
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3. I understand my role and responsibilities. |
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4. Communication is a high value in this organization. |
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5. We operate in crisis mode (everything is an emergency). |
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6. I am rewarded for challenging the status quo. |
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7. A new fad (flavor of the month) guides the direction of this organization. |
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8. Our organization is a bureaucracy (it is very hard to accomplish anything). |
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9. Leadership supports my growth with proper rewards and recognition. |
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10. People are very considerate and helpful within our organization. |
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(For Auditor use only) Total Points: |
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Please select as many words as possible that reflect your experiences within your organization.
1. Trust……………..
2. Autonomy ……………..
3. Bureaucracy……………..
4. Collaboration……………..
5. Consistency……………..
6. Creativity……………..
7. Diversity valued……………..
8. Excellence……………..
9. Fair……………..
10. Healthy……………..
11. Innovative……………..
12. Ethical……………..
13. Shared Leadership……………..
14. Shared Decisions……………..
15. Fear Based……………..
16. Team Driven……………..
17. Authentic……………..
Strategy.
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Please answer these questions by using the scale of: 3=Strongly Agree, 2=Neutral, 1=Strongly disagree. |
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1. Customer loyalty is a value of this organization. |
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2. People are considered the most important asset of this organization. |
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3. Leadership drives the efforts of employees. |
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4. The organizational structure is conducive for productive work. |
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5. The employees are empowered to make decisions and often make them. |
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6. Our current performance review is a fair practice. |
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7. Information is shared with the employees frequently. |
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8. My role is the most important role in this organization. |
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9. Our organization is very competitive and is a leader in our industry. |
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10. Every task or project I work on is related to our underlying goal or strategy. |
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(For auditor use only) Total points: |
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Performance.
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1. What is the average number of years your organization retains a customer? |
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2. On a scale of 1 to 10 (1 being the lowest), how happy are you at work? |
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3. How many emails do you answer in a day? |
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4. On a scale of 1 to 10, how likely will you be here in five years? |
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5. How long have you been with the organization? |
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6. How many hours per year do you spend training? |
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7. On a scale of 1 to 10, how often can you rely on people to get their jobs done? |
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8. What is the total amount of time you spend in meetings in a week? |
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9. What is the % of time that you spend with (internal or external) customers? |
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10. What is the total number of hours that you work in a week? |
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(For Auditors Use Only) Total Points: |
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OPEN ENDED-QUESTIONS
Please write/print CLEARLY and use additional sheets if necessary. We are very interested in both the quality and quantity of your responses. The richer your responses – the richer the feedback will be.
1. What are the three things that excite you about what is currently going on in your organization?
2. What are the three things that concern you in your organization?
3. What are three ways to improve you job today in your organization?
4. If you were CEO for the day, what is the one thing that you would change and how?
5. What are the strengths, weaknesses, opportunities and threats that you see for your organization?
Thank you for taking the Cultural Performance Audit™. Should you have any questions, please contact us by email us at aaronbare[at]aaronbare.com
Ideas for Sustainability…
Friday, December 26th, 2008Recycle. Reuse. Reduce.
It is more than just light bulbs, hybrids and renewable energy. It is consumption, habits, routines and our current grid. So to alter the way we think about these things, we need to think about in new ways:
What to do with old tires? Plastics? Metals? Paper? How do we recycle everything? Gold4More.com? How do we make this easy and a business decision instead of a just good thing to do? To me, sustainability is providing the new habits of consumption or altering the way we think about it.
How do we recycle every last piece of a car? Homes? Should we renovate? When a building reaches its lifespan, do we knock it down for a more efficient building? How do we build up and renew cities, instead of sprawl suburbia? How do we re-package everything to recycle, reduce and reuse? How do we lower consumption? How do we make trash worth something? How do we change our current grid to a Smart Grid? What if the world had no cords? What if we had no electricity outside each product? Take everything that needs electricity off the grid, by the home, community and eventually cities?
How do we use all these technologies in everything we do?
Solar. Bio. Geo. Wind. Hydro. Tidal. Wave. Organic. Incineration.
How do we create a car that powers the home? How do we use every last bit of energy created? As mentioned in past post, I am working with a Telluride based consortium that could answer and provide a dialogue for many of these topics.
Is the future in our trash? I think so…
In future blog post, I will explore these topics more and more as I believe the future has to be green, sustainable and simple. The simple is often left out.
IDEA #12: Green Consumer Guide
Friday, December 26th, 2008Green Consumer Digest – rate each item on recyclability, reusability and reduction of waste.
Toyota Prius – recyclability: 3, reusability 5, reduction of waste 6.
Cumulative score. To find out more about the potential of such an index, contact me at aaronbare[at]aaronbare.com.
IDEA #11: Companies can recycle, reuse and reduce materials for sustainability and profit.
Friday, December 26th, 2008A green sustainability consulting firm:
Every product needs to become recyclable. Think about a Car that is completely recyclable. Companies need to take materials back and reuse them in future production and or sell them back to the market. Considering this reduces material cost and creates sustainability, nonetheless the potential cost savings. Imagine buying a product like a TV that is completely independent of the energy grid during its lifetime. We are not quite there yet, although moving in this direction. Every single energy source off the grid. So I think we should explore how every product can become independent of grid, kinetic, bio, solar, wind, geo and other renewable energy sources. Is this possible? Well I may be getting involved with a group to conquer some of these issues and more. Imagine everything independent of the grid, self serving and surviving from its own battery life and longevity. This has more potential than changing the current grid to a smart grid. We’ll see how this pans out in the very near future. Interesting thing to think about…
