I am going completely digital, no more paper anywhere.   I am going to save as many as 60-80 hours a month as well.   How much is your time worth?

Here are some solutions worth considering:

Mail to text by Earth Class Mail:

Earth Class Mail

I can even mail all my important documents here for safe keeping (and) if I wanted have an address on Park Avenue.

Voicemail to quick text by Phone Tag:

Put all your documents in the cloud:

I also scanned everything on a Canon Scanner in my house: pictures, CD’s, documents, video’s (DVD’s) and put them into a cloud that I can access from anywhere.   All is this can be accessed on my iPhone.  I even have a SlingBox, where I can access my DirecTV on the road.   Yet, Hulu is gaining my attention to watch TV.   All of this is environmentally friendly and smart business, keeps me tidy and focused.  No wasted time.  I’m living like I have a team of 10 behind me, team BARE.    Finally, I also have my personal assistant at GetFriday.   They access my schedule, obtain business appointments, create proposals, research leads, organize all incoming communications including email, voicemails (PhoneTag), mail (Earth Class Mail), buy tickets, act as my concierge, count my calories, remember birthdays, send out Thank You cards, manage my house keeping, buy groceries online and have them delivered.   So just about anything that takes time can be done my team of assistants overseas.   Other things that have changed my life, online banking and debit cards – budgeting and organizing my purchases is great for month end financial analysis (all on my iPhone) and then there is LifeLock, which is protecting my credit and guaranteeing it.

All of these services combined are less than $500 a month and make my life easy.   I can focus on the important task.   Many people ask how I get it all done.   Now you know.   I can literally work from anywhere and get 3-4 times accomplished.   Now if someone could do my Thunderbird MBA homework for me.

Life is getting simpler as we begin to use more complex technologies in smarter ways to record nearly everything we do:

Voice Notes – iPhone application to record notes to self, to do list, etc.

Flip Cam – Flip it out and film, quick and easy edit and upload.

LiveScribe – Audio and notes recorded for every meeting and class you take.

Semantic Calendar – tie it all together, save dates, events, ties times of Voice Notes, Live Scribe and Flip Cam into a series of events.

Facebook reminds me of friends Birthdays.

Salesforce.com reminds me of their preferences, adds leads for business automatically and passes information universally among my domains.

iPhone calls will all be recorded, transferred to text, text will be logged too.

Video conferences – WebEx can log and save all conference calls, video of it and PowerPoints.

Slideshare – all PowerPoints can be logged and shared

iTunes – Music played or listened to with iTunes tag and/or digital plays.

iPhoto pictures – time and location stamped, so record where you are in pictures.

Documents – time dated and organized within a calendar.

Web History – what sites have you gone too.

Mint.com – tracks financial life in one place.

Lose it – tracks health nutrition and exercise in one place.   Soon energy will be tracked for peak performance with intake and outtake of calories, exercise and heart rate.

geo-tracking – every step we take can be tracked now.

RFID Inventory will assess wardrobe, furniture and ownership of everything, creating a virtual assessment of everything.

Purchase and Spending habits can be analyzed with Mint.com

All of this information can be organized in an effective way to remember, track and create a world of organization.   As we get more sophisticated, we will be able to automatically semantically match all of these various recording devices together.   Automatically organizing your digital life, which will be your life.

I work with Fortune 500, Hospitals and leading Startups to put together Social Media, SEO/M, Dynamic Landing Pages, Micro-sites, PURL’s, Persuasion Architecture and more.

Yet, here are a few things that can make a huge strategic difference.

1.  iPhone App

2. Twitter Announcements

3. You Tube Channel

4. Facebook Communities

5. iTunes Podcast Subscriptions

6. Word Press or another Blogging technology

7. PB Wiki

8. Ning or KickApps Social Networks

9. Google Labs

10.  Desktop Apps or off the network mobile apps

Using just a couple of these well can create a major impact on your interactive marketing.

This explains a lot to me, since I am left handed.  I was never meant to get a A in Finance.

Who is spending the most money on SEM Services?   What are they buying and why?   Information is power and this would help lots of sales people, marketers and companies learn about SEM spending online.   The  information could be invaluable.

Since everything else is showing up in digital format, where all the world’s high school and college yearbooks?    This could be a business opportunity as a few sites mention they do it, just not well and for one high school.   Classmates.com, where are you on this?   Reunion.com?   I am sure this is on the way, yet worth mentioning for idea #24.

Is overnight success possible in this day and age?   Silently organizing the crowds and leveraging their connections and interest groups facilitates what I want to call:  The Silent Success.   These companies that did not run traditional mass-advertising to become successful, they leveraged the crowds that started to appear around their products and enabled them to move the message forward.   This is one way that marketing has changed in the last 5 years and will continue to change moving forward.

Ning  - build your own community for any reason

KickApps – customizable communities

EBay – sell anything, created more millionaires than any other site

YouTube – fastest growing site ever, video is viral

Hulu – reinventing TV

Blogger – the first major blogging tool

WordPress – the next generation of blog tools

Photobucket – photos are social, people want to see them

CraigsList – sell anything, this low tech site remains a top destination

Adobe – invented the tools for web development

Apple – reinventing creativity and the marriage between hardware and software

About – what to know anything, about.com usually will come up in your search

LiveScribe – record your life

Scribd – share your PowerPoints

iPhone – a new platform for smart phones, 51% of smart phone traffic

Blackberry – the official office phone

Flickr – the most popular photo application

Flipcam – 20% of camcorder market, easy to use, capture anything

Facebook – addicting and can keep up with all your friends

LinkedIn – the #1 business network site

MySpace – the first social network, still a leader

Amazon – in 2009, the only retailer with positive news

Google – reinvented search and now many other technologies with their labs

Wikipedia – reinvented the encyclopedia

Twitter – micro-blogging, so you are connected all the time

iTunes – the #1 way to download music

What do all these have to do with each other?   They all move the current value proposition slightly, not reinventing anything from their predecessors.   Innovation is often a few degrees from where we are, not 180 and definitely not reinventing.    My company CareerTours is about 45 degrees from the current market, so it needs time to move towards the market.   The innovation is there, the acceptance of it is not.   The Starfish, Spider, Spoke reinvented the brochure website and how to grow traffic online.  The viral, buzz, word-of-mouth and all the other new unexplainable ways of marketing were leveraged by these new internet giants.  From here, it is our job to figure out the equation for each of the companies we are involved with, we must do this along with the dramatic changes in the marketplace and the psychology of the market.

From consumer products to branding, here is a list to consider when comparing your ideas coolness or innovativeness. 

LiveScribe – a pen that records your conversations.

Wii – interactive gaming.

X Box – where the Wii leaves off.

Flipcam – owns 20% of the camcorder market.

iPhone – owns 51% of the smart phone traffic.

Wikipedia – eliminated Encyclopedia’s overnight. 

Hulu – online television, get ready to cancel your cable.

Slingbox – if you don’t cancel your TV, sling it to your phone or laptop anywhere in the world.

DirecTV – 1,000+ channels, if you still have to have TV.  

FlyBaboo – a great experience, service, brand, design and focus for a European airline.

Fast Co. – magazine coolness, innovation reporter.

BuzzMouth!  Web 2.0 Consultancy.   The future is here.  

Team OBAMA – raised $750 million and changed the way to run a campaign.

Made to Stick – the best marketed book, the next Tipping Point.

Booq Bag – bags made for laptops, not books.

Xplane – a company to explain things visually.

Adobe –  the cool design company from Photoshop to movies.

Apple MBA – cool laptop for the traveling CEO. 

Thunderbird MBA – a global MBA for global leaders.

Hot Yoga – benefits are unlimited – skin, health, fitness, flexibility, relationships. 

Netflix – the new Blockbuster, soon to be replaced by even more innovation.

Google – search for anything, the place to start on the web. 

Facebook – keep in touch with old friends in one place.

LinkedIn – the business network.

Digg – news from the people.

Twitter – micro-bloggers, connect and follow anyone.

ESPN – reinvented sports coverage and TV.

Current Media – reinventing TV again with short segments and independent reporting.

Live Nation – a new way to promote concerts and musicians.

There are many apps of innovation appearing each day.  The barrier to creativity has lowered and the ability to impact the many is now available to everyone.   The platform approach of Facebook, LinkedIN, MySpace, Google, iPhone, iTunes, Podcast, Scribed, etc. has broken the barriers to entry to nearly ZERO.

http://www.youtube.com/experiencewii

Here is an innovative advertisement.    Pay close attention to YouTube.