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Archive for the ‘Product Management’ Category

Objective: Align my product management and marketing talent with a growing technology company.

Sunday, October 19th, 2008

Aaron Bare | 602.334.5287 | aaronbare[at]aaronbare.com

 

Objective: Align my product management and marketing talent with a growing technology company.

 

Experience: Evans Bare Strategist, Accenture Consultant, Vanguard Registered Representative

Entrepreneurial:  Career Tours, NASP, Jobing TV, Complete Strategy, Emerge

 

Education: Thunderbird MBA, Indiana University MA, Indiana Tech BS (Honors)

Executive Ed: Harvard, Stanford & Karrass Trained Negotiator; Columbia Marketer

Leadership Ed: Landmark, PSI Seminars and Rapport Master Graduate

Professional Ed: PMP, Pragmatic Marketing, Strategy College, Six Sigma Black Belt

Technical Ed: Vitria, .NET, Java, Netcentric and Microsoft Certified Developer

Hobbies: Golf, Tennis, Fitness, Learning, Family and Travel (53 countries/50 states)

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Why People Enterprise Solutions?

Sunday, August 31st, 2008

The 10 forces of Flatness exemplify the reasons to move to a People Enterprise Solution by Evans Bare.   Here is an overview of the book by Thomas Freidman and you will start to see the themes of what a People Enterprise Solution addresses.

“Flatness” is not simply about Outsourcing and Offshoring – those are just symptoms of the much broader global shift. Here’s my own summary of Friedman’s 10 forces of flatness:

1. The walls came down, windows went up: The old cold-war barriers blew open, and everyone was talking to everyone else through a common platform, computers and software.

2. Internet browsers: Suddenly everyone could browse the web with significant and prolific content, allowing instant publishing to a world audience.

3. Workflow software: Common web-based standards; software applications “taking” to each other.

4. Open-source: Self-organizing, collaborative communities; the decline of closed, proprietary developments.

5. Outsourcing: Business suddenly realizing that everything did NOT have to be done in-house. The rise of outside specialists, part-timers and home-workers.

6. Off-shoring: Sending manufacturing to wherever it could be done – good, fast and cheap. With the availability of worldwide high-speed communications, knowledge work can be delivered fast from anywhere.

7. Supply-chaining: The development of fast, efficient and effective supply-chains to deliver products from anywhere. A good example is the rise of Wal-Mart to become the largest company in the world.

8. Logistics: UPS and Fedex don’t just deliver packages – they do logistics.

9. Informing – web search: Google & Yahoo deliver information quickly and effectively, anywhere, to anyone. The rise of Groups and Weblogs.

10. Digital, mobile, personal, virtual: Everything shaped, manipulated and transmitted by computers and instant communications.

All of these factors will accelerate to change the world around us, a companies competitiveness will be preparing to exploit these variables in some way.   This is sole purpose of Evans Bare Strategic Technology Solutions.

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5 Rules from Wieden + Kennedy

Sunday, November 12th, 2006

5 Rules from Wieden + Kennedy
By Joyce Wycoff

In 1982, Dan Wieden borrowed a typewriter from Phil Knight, founder of Nike, and David Kennedy brought a folding card table and some chairs from home and thus the new ad agency, Wieden + Kennedy was born. Known for the Air Jordan and Miller High Life ads, the agency’s creative director Jelly Helm was recently featured in “Men’s Health” magazine offering five rules of creativity.

Here are their rules:

** Act Stupid. “Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. if you think you know the answer better than somebody else does, you become closed to being fresh.” states Jelly Helm, creative director.

** Shut up. “The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer.”

** Always say yes. “What I’ve learned from improvisation is to let go of outcome and just say yes to what4ever the situation is. If you say an idea is bad, you’re creating conflict–you’re breaking an improv rule. You want an energy flow that moves you forward, as opposed to a creative stasis.”

** Chase Talent. “Find people who make you better. It’s best to be the least talented person in the room. It’s reciprocal. It challenges you to keep up.”

** Be Fearless. “Do anything, say anything. In the worlds of our president, Dan Wieden, ‘You’re not useful to me until you’ve made three momentous mistakes.’ He knows that if you try not to make mistakes, you miss out on the value of learning from them.”

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