Over the next few months, I am going to blog about each of these components.  Explaining best practices for product managers.

We are uncovering better ways of developing software by doing it and helping others do it.

Through this work we have come to value:

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

That is, while there is value in the items on
the right, we value the items on the left more.

http://en.wikipedia.org/wiki/Agile_software_development

[youtube=http://www.youtube.com/watch?v=Q5k7a9YEoUI]

I work with Fortune 500, Hospitals and leading Startups to put together Social Media, SEO/M, Dynamic Landing Pages, Micro-sites, PURL’s, Persuasion Architecture and more.

Yet, here are a few things that can make a huge strategic difference.

1.  iPhone App

2. Twitter Announcements

3. You Tube Channel

4. Facebook Communities

5. iTunes Podcast Subscriptions

6. Word Press or another Blogging technology

7. PB Wiki

8. Ning or KickApps Social Networks

9. Google Labs

10.  Desktop Apps or off the network mobile apps

Using just a couple of these well can create a major impact on your interactive marketing.

http://www.youtube.com/experiencewii

Here is an innovative advertisement.    Pay close attention to YouTube.

1. Customers -provide maximum value and utility for customers
2. Stockholders – growing revenue, making a fair profit
3. Board + Leadership – provide fair wages and growth opportunities
4. Employees – pay fair wages and growth opportunities
5. Family of Employees – provide healthcare for employees and families
6. Environment – become carbon neutral
7. Government – pay your taxes
8. Unions – you will not have unions if you are responsible

Among my interest, I spent last week in a Certification class with Pragmatic Marketing and achieved their Certification with a 95% score.  I have been in Product Management for the last 9 years and just found out about 1 and half year ago that this is the field I was in.   With that said, I wanted to take my interest and add the most coveted Certification for the field.   Hence, choosing Pragmatic Marketing Certification, which brings together the entire practice into one process.   I strongly encourage those in the field to take on this course and enjoy the benefits of achieving its status and gaining access to its tools and community.

Here is a environmental way to save a ton of money.   More to come in future blogs.   I will share how to put a Solar Panel on your home to immediately lower your energy burn.

Yet, for now the cost of a owning a car keeps climbing each year. So here are some stats that may help you decide if Zipcar is right for you.    Turn the lease in and do not get another. 

Car Ownership   Car: Something similar to a Chevy Impala or Ford Fusion. Car payment  (including depreciation) $283 Finance charges $62 Insurance $80 Gas $78 License, registration, taxes $45 Maintenance and tires $46 Parking on (or near) campus (estimated by Zipcar) $50 Total: $644/mo* $644/mo is a lot of money! That’s about 81 hours or 11 days of Zipcar driving. Zipcar   Car: Whatever your whim – a hybrid one day, a truck the next. If you drive a lot $366/mo Several trips each week and a weekend trek off campus  (10 two-hour, 2 three-hour and  2 daily/24-hour reservations) If you drive a fair amount $180/mo A couple trips each week  (6 two-hour and 2 four-hour reservations) If you don’t drive much $36/mo About one trip a week  (4 one-hour reservations)

Forty percent of Zipcar members have told us they either sold their car or decided not to buy a car because of Zipcar. With each Zipcar taking 20+ personally-owned cars off the road, think of all the good that’s doing for the environment and community.

Members also tell us they save over $435 a month using Zipcar! They appreciate the low rates, living without the hassle of car maintenance and that we pay for gas, parking and insurance. Oh, the fun new cars don’t hurt either.

*Numbers based on a 2007 AAA study of average driving costs.

For me this would save, over $700 a month on our second car, even if we use it daily.   Crazy to think about, that is over $20 a day in savings.   Now, Zipcar just needs to expand to more neighborhoods than ASU in Arizona.

Aaron Bare | 602.334.5287 | aaronbare[at]aaronbare.com

Objective: Align my product management and marketing talent with a growing technology company.

Experience: Evans Bare Strategist, Accenture Consultant, Vanguard Registered Representative

Entrepreneurial:  Career Tours, NASP, Jobing TV, Complete Strategy, Emerge

Education: Thunderbird MBA, Indiana University MA, Indiana Tech BS (Honors)

Executive Ed: Harvard, Stanford & Karrass Trained Negotiator; Columbia Marketer

Leadership Ed: Landmark, PSI Seminars and Rapport Master Graduate

Professional Ed: PMP, Pragmatic Marketing, Strategy College, Six Sigma Black Belt

Technical Ed: Vitria, .NET, Java, Netcentric and Microsoft Certified Developer

Hobbies: Golf, Tennis, Fitness, Learning, Family and Travel (53 countries/50 states)